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Category Research
Category Dynamics + Consumer behaviour = Brand positioning strategy
Our category-ladder research enhances your brand tracking. It reveals why competitors connect with consumers and shows what your consumers think you can do to win their business
Discover the best ways to challenge market leaders and win your segment
Discover the best ways to challenge market leaders and win your segment
Category Research
Win the battle for segment leadership
Even if your competitor doesn’t work as hard or have a better product, they might still be making more sales than you. Marketing is not a battle of products but of perception
You know your product well and care about its features. But our research shows that people often make big purchases or take on long-term debt based on a quick gut feeling. Most consumers play it safe by choosing the top brand that seems to fit their needs best
Leading your segment is more valuable than just having a better product. If you settle for second place, the leader will shape your strategy for you
You know your product well and care about its features. But our research shows that people often make big purchases or take on long-term debt based on a quick gut feeling. Most consumers play it safe by choosing the top brand that seems to fit their needs best
Leading your segment is more valuable than just having a better product. If you settle for second place, the leader will shape your strategy for you
Category Ladder Research
Your success strategy depends on where you stand in your segment
Brand-tracking research helps with planning, but it can’t predict your competitors’ moves. We help you get more from your brand tracking. Our category-ladder research digs deeper into why segment leaders have the edge with consumers. We show you what consumers see as hype and which trends matter most. This way, you can focus on the part of the market that can make your brand a leader
Take control of the consumers' decisions:
- Real World Diagnosis: Our consumer interviews find the brand ideas that stick in mind
- Strategic Playbook: Focus on long-term trends that can help you maximise profit
- Source of power: Identify the strengths that could help you compete
Lead your segment: The right strategy depends on where your offering sits on the ladder
Want to know how your team can quickly adopt and benefit from this actionable playbook:
Take control of the consumers' decisions:
- Real World Diagnosis: Our consumer interviews find the brand ideas that stick in mind
- Strategic Playbook: Focus on long-term trends that can help you maximise profit
- Source of power: Identify the strengths that could help you compete
Lead your segment: The right strategy depends on where your offering sits on the ladder
Want to know how your team can quickly adopt and benefit from this actionable playbook: